Auctions – Selling Property by Auction in Auckland

Competition. Urgency. Results

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A property auction is the most transparent way to sell real estate. It creates a deadline, forces buyers to make a decision, and results in an unconditional cash sale. With approximately 25–30% of Auckland properties sold under the hammer, it remains the gold standard for achieving a premium price in a reasonable timeframe.

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Auctions drive premium prices through competition. Get a free market appraisal to see if an auction campaign is the right strategy for your property.

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Darren Ryder

BARFOOT & THOMPSON

Real Data.
Real Advantage.

Your Auckland appraisal taps into live intel from the agency that sells 41% of all Auckland properties.

"Skip the desktop guess. Get the appraisal backed by Auckland's most powerful sales network."
Darren Ryder, Auckland Real Estate Specialist

The “Championship Sprint” Analogy

Why Choose Auction?

Unconditional Sale: No finance clauses or delays—when the hammer falls, it’s sold.
Competitive Tension: Buyers bid openly against each other, driving the price up.
Transparent Market Value: You see exactly what the market is willing to pay in real-time.

Selling by auction is like a championship sprint.

The 3-week campaign is the training period where we get the property in peak condition and build the crowd’s excitement. Auction day is the race.
Unlike a private treaty sale (which is a long-distance marathon of conditional offers and delays), the auction provides a clear finish line where the fastest (highest) bidder wins immediately.

Northwest Auckland | West Auckland | North Shore | Hibiscus Coast

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Darren Ryder | Barfoot & Thompson

Darren makes selling your Auckland home simple and stress free.

Auction Method FAQs

Should I sell my house by auction or with a set price?

Auction works best when your property has broad appeal and you expect multiple interested buyers—the competitive environment can drive higher prices. Set price suits properties where buyers may need conditions (like finance) or in slower markets. Discuss your strategy | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

What percentage of Auckland auctions actually sell?

Clearance rates vary with market conditions—Auckland has ranged from 35% to 65% in recent years. However, many ‘passed in’ properties sell within days through post-auction negotiation, so the overall success rate is typically higher than the on-the-day figure suggests. Get market stats | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

How do I set the reserve price?

The reserve is set on auction morning. It is based on: recent comparable sales, direct buyer feedback from the campaign, and any pre-auction offers. We use real market data, not guesswork. Book an appraisal | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

What if nobody bids at my auction?

No bids usually indicates the price expectation is above the market. We can lower the reserve to attract interest, pass it in to negotiate later, or relist with a revised price. We always have a Plan B. Plan your sale | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

Can buyers make offers before the auction?

Yes. Pre-auction offers are common. If you accept a strong unconditional offer, the auction is usually “brought forward,” giving other buyers one final chance to beat it. Contact me | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

What’s the difference between auction and tender?

Auction is public, real-time bidding with an unconditional sale. Tender involves confidential written offers by a deadline, which can be conditional. Auctions create more urgency through visible competition. Compare sale methods | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

Do I have to accept the highest bid at auction?

Only if it meets your reserve price. If the highest bid is below reserve, you can choose to pass in the property or negotiate. You are in control until the reserve is met. Ask a question | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

What deposit do auction buyers pay?

The winning bidder pays a 10% deposit immediately after the hammer falls. This is held in the Barfoot & Thompson audited trust account for a minimum of 10 working days. As auction sales are unconditional, the deposit (less commission) can then be released to the vendor as legally permitted—it is not held until settlement unless specifically agreed. Ask about deposits | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

How long is an auction campaign?

Usually 3–4 weeks from listing to auction day. This allows time for intensive marketing, open homes, and buyer due diligence (building reports, finance). Get a timeline | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

Can I pull out of selling at auction?

You can withdraw before the auction begins (though marketing costs apply). Once bidding starts and hits reserve, you are committed to sell. Discuss withdrawal terms | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

Is auction more expensive than selling by negotiation?

The main extra cost is the auctioneer fee (approx $645 + GST). Marketing budgets are often higher to create urgency, but commission rates remain the same. Check fees | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

Can first home buyers purchase at auction?

Yes, but it is challenging. They must have unconditional finance pre-approved and all due diligence completed before bidding. I help buyers get “auction ready.” First home buyer help | Call: 021 307 014 | Email: d.ryder@barfoot.co.nz

About the Expert

Darren Ryder is a Licensed Real Estate Salesperson (REAA 2008) with 13+ years of experience in Auckland auctions. He specialises in auction strategy for West & Northwest Auckland properties.

Call: 021 307 014 Email: d.ryder@barfoot.co.nz

Last Updated: January 2026 | Verified by: Darren Ryder

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My ultimate goal is to secure the highest possible value for you. Once on the market, I encourage you to set aside the initial price estimate and let my real skills shine. Upon receiving the CMA, I will answer your questions, such as "What's my house worth now?" or "What's the potential selling price for my property?"

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When assessing your property, I'll delve deep into its potential buyer appeal. From its proximity to amenities, schools, and shops to its attractive location and even subdivision potential, I'll leave no stone unturned. Plus, we'll cover all the important details like access to roads and public transport to ensure we've got the full picture!

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Market Insights: I will provide you with valuable information about the current market and your local area, helping you understand what your property is worth.

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The Legacy of the Barfoot Family
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Founded by the Barfoot and Thompson families, this powerhouse has been dominating the market for decades. And let’s be clear: Peter Thompson isn’t just a name on the building. His leadership has taken Barfoot & Thompson to new heights, making waves in the industry that others can only hope to surf.

Why Barfoot & Thompson Leads the Market

When it comes to real estate in Auckland, Barfoot & Thompson isn’t just playing the game—they’re changing it. If you’re serious about finding your next property, you need to pay attention.

Thompson Barfoot A Partnership
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Thompson Barfoot isn’t just a company; it’s a legacy. The Thompson family and the Barfoot family have been shaping Auckland’s skyline together. AKA Barfoot & Thompson.

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But here’s the real deal: Barfoot & Thompson offers unparalleled service. Whether you’re looking to buy your first home or expand your investment portfolio, they’ve got the expertise to make it happen. And they don’t just stop at residential properties—they’re making moves in luxury lifestyle residential and commercial real estate too.

Community Involvement Beyond Real Estate

Ever heard of the Barfoot & Thompson Auckland Marathon? It’s just one example of how deeply rooted the Barfoot & Thompson families are in the community. They’re not just selling properties; they’re investing in Auckland’s future.

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They’ve even supported local theatre, showing their commitment to enriching the community beyond just property dealings.

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Take Action with Barfoot & Thompson Today

So if you’re ready to take action, don’t settle for less. Reach out to Darren Rydedr at Barfoot & Thompson today. Because in the world of real estate, you can’t afford to play small.

Barfoot & Thompson
Your Key to a Successful Home Sale

So, you’re ready to sell your home in Auckland. You don’t want guesses or maybes—you want results. That’s where Barfoot & Thompson Kumeu comes in. We’re not just another real estate agency; we’re the powerhouse that turns listings into sales.

Leading the charge is Darren Ryder, the real estate agent who doesn’t just talk the talk. Darren knows the Kumeu market inside out, and he’s committed to getting you the best deal possible. With Barfoot Kumeu backing him, you’re not just hiring an agent—you’re gaining a strategic partner.

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Why settle for average when you can have exceptional? At Barfoot & Thompson Kumeu, we leverage unparalleled market insights and cutting-edge strategies to sell your home faster and for more. We’re not here to list your property; we’re here to make it stand out.

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With over 95 branches throughout Auckland and Northland, our team of over 1,800 salespeople specializes in luxury, lifestyle, residential, rural, and commercial properties.

As recipients of industry awards, including being named the 'Best Real Estate Agency in the World,' we continue to surpass expectations.

Still run by the original Barfoot & Thompson families, our commitment to exceptional service is ingrained in everything we do.

100 Years Old:
Family Business
New Zealand icon

Over the decades, the company has continued to grow, despite fluctuating market cycles, economic downturns, war times, changes in government regulations and more. Throughout our history, the families have maintained their integrity to make the company a success story and iconic New Zealand brand.

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The story began in 1923
Val Barfoot bought a
land agency for £75

In 1934, the Barfoot brothers were joined by Maurice Thompson and in 1940 the business became "Barfoot & Thompson" as we know it today.

From those small beginnings in Newmarket, we quickly grew to become Auckland's market leader. For over 100 years we've remained steadfastly family owned.

The current Directors - Peter Thompson, Stephen Barfoot and Kiri Barfoot - are the grandsons and the granddaughter of the original owners.

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Barfoot & Thompson residential & rural commission rates

Residential: 2% of the purchase price*, except for the first $300,000 at 3.95%

Rural :2% of the purchase price*, except for the first $400,000 at 3.95%

Minimum commission rate of $11,000 + GST applies

*Purchase Price: Where the price is:
a) ‘Inclusive of GST (if any)’ the fee is charged on the GST inclusive amount.
b). ‘Plus GST’ the fee is charged on the GST exclusive amount.

For an exact quote on your home sale, please contact Darren Ryder

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From accurate appraisals to strategic sales campaigns, Darren Ryder delivers real-world results without the real estate fluff. Let’s get your move sorted. When you choose to Sell with Ryder, you get access to a comprehensive suite of expert services.

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Specialising in lifestyle blocks, luxury homes, and bare land.

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Everything behind the scenes to keep your sale running smoothly.

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